Ivan van der Schuit

Stop Scaling
Your Label
on Spreadsheets

Every manual process is revenue leakage. Every copy-paste is operational drag. You're scaling headcount when you should be scaling margins.

10M+ Streams as a Producer. Systems Built for Scale.

RoleLabel Infrastructure Architect
FocusCustom Systems for Large Catalogs
StatusAccepting Select Clients

THE PROBLEM

The Multi-Million
Dollar Spreadsheet
Problem

The solution isn't more people. It's infrastructure. Custom middleware between your artists and your distributors that eliminates the chaos at the source.

Order From Chaos

Selected Work

Projects

01
2025Active

Tricion Studio

Founder

AI-native music production tools for modern creators. Bootstrapped from freelance income to working SaaS product with paying users.

Tech Stack

Next.jsOpenAIStripeVercel
Tricion Studio AI-powered MIDI and vocal generator interface
02
2025In Development

Stealth Startup

Founder

AI-powered SaaS platform currently in stealth mode. Building intelligent automation tools for a specific vertical market.

Tech Stack

Next.jsAI/MLReal-time APIsCloud Infrastructure
Coming Soon
Platform interface preview
03
2020-PresentActive

Ya Boi Ivan

Music Producer

10M+ streams across platforms. Viral TikTok beats, ghost production, and understanding what makes people actually listen.

Tech Stack

FL StudioAudio EngineeringTikTok Marketing
Ya Boi Ivan artist profile showing 7M+ streams across streaming platforms
04
2025Active

Label OS Framework

Founder

Proprietary record label management framework. Streamline artist management, release scheduling, royalty tracking, and distribution workflows for independent labels.

Tech Stack

Next.jsTypeScriptPostgreSQLSaaS
Label OS Dashboard - Track management, demo submissions, and label operations overview
1 / 3
Click to expand

Solutions

Four Ways to Work

01

The Label OS Platform

Replace your spreadsheets with a custom operating system.

End-to-end infrastructure: artist ingestion portals, metadata validation, automated distributor exports. Built specifically for your catalog and workflows.

02

Operational Architecture Audit

Find the revenue leaks before they cost you another quarter.

Deep-dive analysis of your current systems, workflows, and data hygiene. Deliverable: a strategic blueprint with prioritized fixes and cost projections.

03

Technical Leadership

Hands-on guidance without full-time commitment.

Ongoing strategic guidance plus hands-on implementation. I embed with your team, make technical decisions, and ship production code.

04

Sonic Asset Production

Build your IP inventory with production-ready music assets.

Full commercial buyout tracks for sync, licensing, and catalog expansion. Production by a 10M+ streams artist who understands commercial viability.

The Unfair Advantage

The Bridge

Dev shops don't understand music. Music people can't code. I do both.

I Know Music

I don't just know what an ISRC is. I know why it breaks your database. I've dealt with distributor rejections, metadata conflicts, and royalty discrepancies firsthand.

10M+ streams as a producer. I've lived the artist experience - the frustration with systems that don't respect creative workflows, the chaos of managing releases, the black box of royalty accounting.

I build systems that respect the creative process because I live it. This isn't theoretical understanding. It's operational empathy.

I am the bridge.

There's no translation layer. No "let me explain this to the developer." The person who understands your royalty splits is the same person writing the database schema.

0M+

Music Streams

Working with labels and publishers

Record Labels

Music Publishers

Technology & SaaS

Growth-Stage Startups

Background

Who I Actually Am

I built the tools I needed to get 10M streams. Now I build them for labels.

Producer with 10M+ streams across platforms. I've navigated the operational chaos of releases, distributor requirements, and royalty tracking as an artist. I know where the friction points are because I've hit every single one.

Systems architect building enterprise-grade platforms. Multi-tenant SaaS, secure deployment pipelines, databases handling millions of records. Currently building a startup while running this consultancy.

I specialize in label infrastructure: the middleware between artists and distributors that eliminates manual chaos at the source. If your catalog is outgrowing your spreadsheets, we should talk.

The Process

Strategy First. Always.

Every engagement starts with paid discovery. You get deliverables at each stage. Many clients stop after the blueprint - that's by design.

01

The Operational Audit

Not a sales call. A paid engagement. I audit your current systems, interview your team, map your workflows, and identify exactly where revenue is leaking. You get a detailed report regardless of next steps.

Paid Engagement
02

The Strategic Blueprint

A complete technical roadmap: architecture diagrams, integration specifications, risk analysis, and implementation costs. Many clients stop here and build internally. The blueprint alone is worth the engagement.

Deliverable You Own
03

Build & Deploy

If you want me to build it, I build it. Iterative sprints, regular demos, production-ready code. I stay until your team can run it without me.

Project-Based

Limited Availability

Is This You?

I only take on clients who are ready to scale. Not everyone qualifies.

This engagement is right for you if you're:

Running a catalog of 500+ tracks with manual workflows
Experiencing operational bottlenecks that limit growth
Ready to invest in infrastructure, not just band-aids
Have budget allocated for technical solutions
Apply for a Discovery Call

Response within 48 hours if we're a fit

Questions

Frequently Asked Questions

Everything you need to know before we talk